I’ve seen how often women’s health is overlooked, minimised, or treated as an afterthought. Starting Zoie was my way of saying enough. Women deserve care that listens, answers that make sense, and support that feels personal, not transactional.

Every time a woman tells us she feels understood, reassured, or empowered, I know we’re on the right path. Those moments remind me that small changes in healthcare can have a big impact on someone’s life. That’s why I show up every day.

My promise is simple: I will keep listening, keep learning, and keep fighting to make sure Zoie always feels like a safe place for women to be seen, heard, and cared for.

- Thato

To be honest, I didn’t picture myself working in healthcare; however, navigating my own health challenges made me realise the healthcare system needs some new thinking. When Thato shared her vision, I knew it was the right place for me. If we can make healthcare clearer, kinder, and less complicated, then we should. And I figured my glowing personality and Excel skills could actually do some good.

I love seeing our community grow and seeing Thato’s drive in action. I get to back her up, whether that’s negotiating with partners or asking the hard questions. And, yes, I’ll admit, I enjoy cracking a (dad) joke or two along the way.

I promise that while I keep an eye on the spreadsheets, I’ll never forget the bigger picture: building a sustainable business that puts women first, providing accessible healthcare and products. And I’ll do my best to make the serious stuff a little lighter, because healthcare doesn’t have to be cold or boring.
- Fabian